Description: Megabrands: How to Build Them, How to Beat Them First Editionby D. John Loden (Author) Product detailsPublisher : Irwin Professional Pub; First Edition (January 1, 1991)Language : EnglishISBN-10 : 1556234694ISBN-13 : 978-1556234699Item Weight : 1.15 poundsDimensions : 1 x 6.3 x 9.1 inches Shows how to use brand extension to strengthen overall business and develop a larger customer base, and tells how to increase the efficiency of marketing spending and expand into related categories
Price: 17.49 USD
Location: Philadelphia, Pennsylvania
End Time: 2025-01-07T07:36:58.000Z
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All returns accepted: ReturnsNotAccepted
Binding: Hardcover
Weight: 1 lbs
Product Group: Book
IsTextBook: Yes
Author: D. John Loden
Publication Name: Megabrands : How to Build Them; How to Beat Them
Format: Hardcover
Language: English
Publisher: McGraw-Hill School Education Group
Publication Year: 1991
Type: Not Available
Number of Pages: 200 Pages
