Description: Kellogg on Integrated Marketing by Bobby J. Calder (2002, Hardcover). Kellogg on Integrated Marketing by Dawn Iacobucci and Bobby J. Calder. Kellogg School of Management. Hardcover Textbook. Copyright (2002)
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Book Title: Kellogg ON Integrated Marketing
Item Length: 9.6in
Item Height: 1.2in
Item Width: 6.4in
Author: Bobby J. Calder
Format: Hardcover
Language: English
Topic: Marketing / General
Publisher: Wiley & Sons, Incorporated, John
Publication Year: 2002
Genre: Business & Economics
Item Weight: 19.6 Oz
Number of Pages: 336 Pages
